How to promote your job video

Denym Bird
Co-founder

So you've just received your new job video - awesome. Now, we'll show you how you can best leverage it across your own personal, and company networks, so that the very best applicants apply.

Maximising your reach

Leveraging network effects is the name of the game here. Your audience is first best place to share your new job video to the world. Social media algorithms are now optimized for video over all other post types. Sharing your vide across your LinkedIn, Twitter or Facebook pages will drive videos from those in your network, and within their networks if they engage with your video.

We recommend that you share your video, along with a compelling caption to entice engagement with your video, and a link to where to apply (or to your HeyThere unique URL)

An example of a LinkedIn post with a job video being promoted by the company Wipster, for a Senior Software Engineer. .

Share your video across your company pages:

  • LinkedIn (when sharing make sure you also select 'ask employees to share' too - this will send them a notification to also share the post to their networks)
  • Facebook
  • Twitter (ask your employees to retweet)
  • Instagram
Tip: Use job related, and industry related hashtags to expand the reach of your video

This sets a solid base for your video across all your social channels. To get even more organic reach, and love from the social sharing algorithms, ask your employees to also share the video;

Share your video across your employees personal profiles:

  • LinkedIn (directly post and upload the video, or repost and add a comment to the company post)
  • Twitter (directly post and upload, or retweet the original video)
  • Instagram (directly post and upload, or ask them to share via Stories the original video)
Posting to both your company pages, and leveraging your employees and team members to share the video via their networks will expand the video's reach, and take advantage of network effects that the social media algorithms will love! The result? More applicants!

New school channels

Tik Tok, YouTube Shorts, Instagram Reels - new short-form video channels are blowing up. With them comes opportunities for you, and your brand to stand out - while also attracting younger eyeballs onto your jobs. We recommend starting a profile for your company if you don't already have one, and sharing your video;

Share your video across the below new channels to reach a younger audience:

  • Tik Tok
  • Instagram Reels
  • YouTube shorts

Your video, will already be ready to upload and optimised for viewing on these short form channels.

Make sure you trial out sharing your video across Tik Tok, Instagram Reels and YouTube shorts. They're the perfect place to find young people, and people that have very specific interests as the algorithm hones in on them.

We'll help out with the heavy lifting

You don't have to do all the heavy lifting, when you receive your video we'll also promote it via our own channels, via Tik Tok, Instagram, Facebook, LinkedIn and more. We're always experimenting with new ways to reach a wider and wider audience so that we're on the forefront of new job promotion mediums.

When you take delivery of your video, we'll also give you your very own heytherehq.com/work-at/your-company webpage to help you promote your video with.

Amplification tip: Put a little money behind it

The best way to get even more bang for your buck when promoting your video, is to put a little media spend behind it. Here are a few tips on how you should do it;

Set a promotional for the job

Depending on the role, put $200 to $1000 as a media budget, split this out between;

  • Facebook / Instagram (ads will run across both)
  • Tik Tok

Split your budget between either evenly or skew it towards one or the other (Tik Tok has younger viewers on it, while Facebook / Instagram is home to older).

Using a small budget to promote your job video can increase your applicants by 5-10x.

Conversion tip: Write a compelling caption

Lastly, the best way to get more applicants for your video, is to write a compelling caption that will sit above or below your video when you share it online. The more compelling the caption, the higher the chance your next candidate is going to push play.

Authentic and compelling, ready-to-publish job, culture or outreach videos filmed and delivered the next day